With the season for celebration approaching, the market is brimming with lot of activities and offers. Many believe it is the right time to make a new investment at this time of the year as festivals like Navratri and Dussehra are considered auspicious.
Right from small enterprises to the big companies, each one is coming up with new offers to lure their customers. Even the realty market is approaching their customers with attractive offers and freebies, not leaving a single stone unturned to bring in more buyers.
Dussehra is considered by many people as an auspicious day to buy or commence a new event or a project. Out of the three and-a-half auspicious muhuraths in the Hindu calendar, Dussehra is considered as one among them. Investing in any new project or owning a property or specially for new home buyer on this day is considered lucky and auspicious for buying.
The day of Vijayadashmi , that is Dussehra, is believed to bring in Vijay, that is victory. Thus making a new investment by buying a land, a home i.e. flats, apartments, villa or vehicle or starting a business on the day of Vijayadashmi is considered favourable.
People generally do not invest or buy a home during the time of Pitrupaksha. Thus, people wait for the end of Pitrupaksha to make a new investment or start a new venture. Every year real estate sector as well as economy witness a rise in bookings at the time of Dussehra.
This year too real estate developers and builders got many inquiries related to the offers regarding flat bookings. It is during the first nine days of Navaratri that people actually come forward to book the flats. As it is believed that buying a flat/duplexex or owning a property on the day of Dussehra brings in prosperity, many middle class and upper middle class opt for economical flats.
This year due to corona virus pandemic, government take various action or benefits by introducing offers on stamp duty and discounts on balcony and much more for the benefit of the home buyers. Though currently there is a slowdown in the buying behaviour of the customers, the builders are hopeful and are waiting to see an increasing demand during this festive season. Every year during the time of Dussehra many buyers come forward and book flats as many believe that it brings in good luck and prosperity. The booking of flats starts around this time and continues till Diwali.
With the market acquiring a festive look, buyers are ready to take the benefit of the wide choice of offers laid before them.
It is believed that every desire made on the day of Vijayadashmi will be fulfilled, so people who plan to start a new venture or invest in a new business or going to buy a new house this time is the best among all.
The people in the realty market are approaching their customers with attractive offers and freebies, not leaving a single stone unturned to bring in more buyers. Though currently there is a slowdown in the buying behaviour of the customers, the builders are hopeful and are waiting to see an increasing demand during this festive season.
Written By – Mukund Kumar Pandey